The Tourist Organization of the City of Subotica participated in the prestigious Vienna Tourism Fair, “Ferien–Messe Wien 2026,” from January 15th to 18th. Subotica’s vibrant tourism offerings were presented at the joint exhibit of the Republic of Serbia, alongside the Chamber of Commerce of Vojvodina, the Provincial Secretariat for Economy and Tourism, and the Tourist Organization of Vojvodina.

Visitors showed exceptional interest in Subotica’s rich cultural heritage, dynamic event calendar, and authentic gastronomy. Participating in this landmark event successfully enhanced the city’s international visibility and fostered key partnerships across the global tourism industry.